Debadging

About Debadging

Debadging is the process of removing the manufacturer's emblems from a vehicle. Common emblems to be removed include the manufacturer's logo as well as the emblems designating the model of the vehicle. Often debadging is done to complement the smoothed-out bodywork of a modified car, or to disguise a lower-specification model. Some people driving high-end luxury cars do it so as not to flaunt the fact their car is any different from any other model. In Europe in particular, it is a common request for purchasers of high-end models of cars like BMW or Mercedes-Benz, etc. to have the emblems removed. Many automotive enthusiasts also believe that debadging a vehicle makes it easier to clean. This is because manufacturer badges are notorious for trapping wax, which is difficult to remove from small crevices. Also, sleepers are sometimes debadged to disguise any subtle evidence of a high performance vehicle. Another common reason for debadging is to rid the car of its commercial advertising. Drivers are not being paid to advertise the brand, so some decide to remove this commercial aspect of the vehicle.