Gruppo Bertone

About Gruppo Bertone

Gruppo Bertone, commonly known as Bertone, was an Italian industrial design company which specialized in car styling, coachbuilding and manufacturing. It was also a car manufacturing company. The company was based in Grugliasco, northern Italy. Gruppo Bertone was founded as Carrozzeria Bertone in 1912 by Giovanni Bertone. Designer Nuccio Bertone took charge of the company after World War II and the company was divided into two units: Carrozzeria for manufacturing and Stile Bertone for styling. Until its bankruptcy in 2014, the company was headed by the widow of Nuccio Bertone, Lilli Bertone. At the time of bankruptcy, it had around 100 direct employees. In 2014, most employees lost their jobs and were not absorbed by following acquisitions. Cars from the company museum went to other museums, like Automotoclub Storico Italiano and Volandia. After its bankruptcy, the Bertone name was acquired by an architect and retained by some of its former employees, who continued as a Milan-based small external design office, Bertone Design, more focused on industrial design and architecture.