About Imperial (automobile)
Imperial was the Chrysler Corporation's luxury automobile brand from 1955 until 1975 and again from 1981 through 1983. The Imperial name was first used in 1926 for Chrysler's luxury model, the Chrysler Imperial. In 1955, the automaker repositioned and re-launched the Imperial as a separate make and division to better compete with its North American rivals, Lincoln and Cadillac. After 1955, the Imperial would feature new or modified body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies later introduced in Chrysler Corporation's other models.
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